Privacy policy

Last updated: September 3, 2026

Dear Apothecary operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Dear Apothecary is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal information we collect or process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us including the information you include when you contact us, for example in a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services.

Where personal information comes from

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
  • From our service providers, when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How we use your personal information

  • Providing, tailoring, and improving the Services. To perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and advertising. To send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you register an account, you are responsible for keeping your credentials safe. We recommend that you do not share your username, password, or other access details with anyone.
  • Communicating with you. To provide customer support, respond to you, provide effective services, and maintain our business relationship with you.
  • Legal reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

  • With Shopify, vendors, and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising. You can opt out here.
  • When you direct or request us, or otherwise consent, to disclose certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, to provide and improve the Services for you. To help protect, grow, and improve our business, we also use certain Shopify enhanced features that incorporate data from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over that use. To learn more, see the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights through the Shopify Privacy Portal.

Third-party websites and links

The Services may link to websites or platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness, or reliability of information found there. Information you provide on public or semi-public venues, including third-party social networking platforms, may be viewable by other users of the Services or of those platforms without limitation as to its use by us or by a third party. Our inclusion of a link does not by itself imply endorsement of the content on that platform or of its owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined in applicable law) personal information of individuals under 16 years of age.

Security and retention

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. Information you send to us may not be secure while in transit, so we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights below. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Access / know. Request access to the personal information we hold about you.
  • Delete. Request that we delete personal information we maintain about you.
  • Correct. Request that we correct inaccurate personal information we maintain about you.
  • Portability. Receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Opt out of sale or sharing for targeted advertising. Depending on where you reside, you may opt out of the "sale" or "share" of your personal information, or of processing for "targeted advertising," as defined in applicable privacy laws. You can opt out here. If you visit our website with the Global Privacy Control signal enabled, depending on where you are, we will treat it as an opt-out request for that device and browser, and, where we can associate the device with a Shopify account, for the account as well. Learn more at globalprivacycontrol.org. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals.
  • Communication preferences. You may opt out of promotional emails at any time using the unsubscribe link in any email we send. We may still send non-promotional emails, such as those about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and the rights you may have over data Shopify processes, visit privacy.shopify.com.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by law. You may designate an authorized agent to make requests on your behalf. Before accepting a request from an agent, we will require proof that you have authorized them to act for you, and we may need you to verify your identity directly with us. We will respond in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.

International transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of your rights, email us at support@dearapothecary.com or write to us at Creator's Choice Brands, LLC, 209 E Broadway Ste B, Vista, CA 92084, United States.